International Business Centre

Fieldays welcomes visitors from around the world to New Zealand’s premier agricultural Fieldays.

Agricultural industries from across New Zealand and around the world have endless opportunity to advance their commercial enterprises through connection with Fieldays International. Working in collaboration with New Zealand Trade and Enterprise, Callaghan Innovation, Ministry for Primary Industries and the Treasury, we provide a specially designed space known as the International Business Centre (IBC) to bring agritech companies and international buyers and visitors together.

The IBC offers international business visitors and exhibitors a professional environment to relax and conduct business at Fieldays. The Fieldays team together with partners, New Zealand Trade and Enterprise (NZTE) Callaghan Innovation, The Treasury and Ministry for Primary Industries are on hand to answer questions about local and international exhibitors, Fieldays events, and to help connect you with New Zealand agribusiness and international delegations.

International Visitors

We encourage companies and international buyers to register with the International Business Centre and take this opportunity to network and build relationships during their time at Fieldays. We look forward to welcoming you.

If you are an international exhibitor you will need to complete a exhibitor application. For more information on exhibiting please register your interest below.

Register as an international visitor
Register as an exhibitor

Private rooms and spaces

Catering for special events can be booked in advance.


  • Private meeting and seminar rooms to cater for 4, 8 or 30 people (bookings essential)
  • Designated areas for business functions
  • Comfortable spaces to take a break
  • Interpreter services available
  • Work spaces with free, unlimited Wi-Fi and power
  • Local newspapers
  • Maps (site maps/world map)
  • Complimentary refreshments
  • Staff on hand to provide information about Fieldays and individual exhibitors

To book a meeting room please email your time and room requirements to

Innovation Tours

Callaghan Innovation will provide a tour of some of the leading New Zealand agritech innovations that are solving problems for farmers globally. This is a walking tour where you will hear short talks on the innovative technologies from the following companies: C-Dax Ltd, GPS-it, Halter, Knode, Levno, Sprout, Te Pari and Zeddy.

Wednesday 13 June           Thursday 14 June             Friday 15 June
3:00-4:00pm 10:00-11:00am 10:00-11:00am
3:00-4:00pm 3:00-4:00pm


Location: Please meet inside the IBC before the start time. The IBC reception team will point you to the tour leader. You are also welcome to join a group without a reservation.

Learn more about Callaghan Innovation here.

Agritech Business Seminar Series

Seminars are designed for New Zealand agritech businesses and feature local and international experts working in some of the world’s fastest-growing agritech markets. The seminar on Wednesday 13 June is presented by the U.S Commercial Service of the USA Department of Commerce. Seminars on the 14 and 15 June are organised by NZTE, Callaghan Innovation, Ministry for Primary Industries and the Treasury.

Wednesday 13 June

America Calling: How the World’s Biggest Market Welcomes Agri-Business – presented by the U.S Commercial Service. To reserve your spot for this seminar please email

Thursday 14 June

10:00am-11:00am Followed by networking and morning tea
Brexit – A new era for partnership

The UK agribusiness environment is evolving rapidly. With Brexit triggering the loss of EU agricultural income subsidies, British farmers now face the biggest changes seen in the sector for seventy years – creating an opportunity for New Zealand businesses to help them build more efficient and profitable operations, now and into the future. Our expert panel will give an update on the Brexit process and the proposed New Zealand-UK Free Trade Agreement, and perspectives on New Zealand’s future agribusiness and trade relationship with the United Kingdom.

This is a short discussion followed by a Q&A – so bring your questions for the panel to tackle.
Our speakers:

  • Daniel Taylor, returning New Zealand Trade Commissioner, UK and Ireland, New Zealand Trade and Enterprise
  • Robert Taylor, Europe Divisional Manager, Ministry of Foreign Affairs and Trade
  • Mike Peterson, New Zealand Special Agricultural Trade Envoy

3:30pm-4:30pm Followed by networking and refreshments
Where to next? An overview of top agritech markets

Most New Zealand agritech exporters start in Australia, but value drivers are very different and duplicating your New Zealand sales techniques won’t always work. Ireland, North America and Chile require even more customisation, and what works in one market won’t automatically transfer to others. Join a range of in-market specialists and New Zealand exporters to explore four top agritech markets – including market size and opportunities, critical success factors, the investment you’ll need, and what does and doesn’t work in each market.

This seminar includes time for questions and networking, and is a great way to connect with other New Zealand businesses that may be able to support your market selection and entry. If you have an established export business, you can also benefit from meeting others with compatible offerings, as well as helping them avoid expensive mistakes.

Our speakers:


  • John Stubbs, General Manager, Shoof International
  • Cathy Wansink, Business Development Manager, Australia, New Zealand Trade and Enterprise


  • Andrew Cooke, Managing Director, Rezare Systems
  • Daniel Taylor, returning New Zealand Trade Commissioner, UK and Ireland, New Zealand Trade and Enterprise

South America

  • Peter Van Elzakker, Grazing Product Manager, CRV
  • Brendan Mahar, International Market Manager, South America, New Zealand Trade and Enterprise

North America

  • Stephen Hoffman, International Sales Executive – Animal Management, Gallagher
  • Paul Vaughan, Regional Manager, New Zealand Trade and Enterprise

Friday 15 June

8:30am-9:30am Light breakfast and networking from 8:00am
Driving Bigger, Better, Faster Sales

Get down to business at Fieldays with this energetic high-level seminar, designed to inspire and share best practice for international sales. Topics covered include effective pitching, using the New Zealand Story, managing your sales pipeline to convert more enquiries (directly or through a distributor), making the most of digital media and analytics, funding your growth, and offering deferred payment or terms to distributors and customers.

Experts will be on hand afterwards to give you a closer look at services designed to convert enquiries and drive international sales through clear customer-centric value propositions, calls to action, and online data capture.

Our speakers:

  • Jodie Kirkwood, Programme Manager Sales, New Zealand Trade and Enterprise
  • Phil Quinn, Head of Business Origination, New Zealand Export Credit Office

11:00am-12:00pm Followed by a light lunch
On-farm environmental technology: Latest trends and products

The Government has signalled potential new environmental measures to control land use intensification, nutrient discharge and carbon emissions in the agriculture sector. This seminar will be a showcase of some of the latest products and services that can reduce environmental impacts, help farmers to meet regulatory requirements, and make better use of resources to improve financial gain.

Innovations include big data tools, new pastoral technology, automated hardware and the latest genetic techniques. Short presentations will be followed by a panel discussion and Q&A.

Our speakers:

      • CRV Ambreed – nitrogen reducing animal genetics
      • Eko360 – controlled release fertiliser
      • PGG Wrightson – nitrogen reducing feed
      • GPS-IT –  new product launch
      • Pastoral Robotics – automated nitrogen treatment
      • Regen – nitrogen management software
      • Others to be confirmed
      • Ministry for the Environment – regulations update
      • Others to be confirmed

Agribusiness in Southeast Asia

Held in conjunction with Asia NZ Foundation, join us for this practical workshop on the day-to-day realities of running an agribusiness in Southeast Asia and New Zealand. During the two hour session, participants will rotate through small group discussions with experienced entrepreneurs, discussing real challenges, and learning about the unique realities of operating in the dynamic Southeast Asian economies.

AgriBusiness and Technical Tours

Make the most of your visit to Fieldays by joining an AgriTravel Tour. Tours are designed for individual travellers, however, tours can be tailored for groups for an exclusive group itinerary to suit interests and language needs.

For more information