28 April 2025

Fieldays welcomes new sponsors to the lineup for the 2025 event 

Fieldays is proud to welcome a new group of sponsors who will play a key role in bringing the 2025 event to life. JAC, PTS Logistics, Map of Ag, and the University of Waikato will join a committed network of existing sponsors and supporters.  

The 2025 marketing theme, "Your Place," celebrates Fieldays as a shared space that belongs equally to the farmers, innovators, families, businesses and professionals who attend. It's in this spirit of connection and collaboration that Fieldays welcomes these new organisations.

"Sponsorship of Fieldays is more than just brand visibility – it's a meaningful investment into the agricultural industry, and the progress of our primary industries," says Emma Langman, New Zealand National Fieldays Society Partnership Manager. "We're really excited to build a relationship with these organisations and use our shared commitment to the growth and development of our Primary Sector to shape an event that continues to grow in relevance and impact".  

JAC has joined Fieldays as official vehicle supplier, as they launch the T9 4WD double cab ute to the New Zealand market. Bringing their commitment to quality to the forefront of the event, their contribution of a top-of-the-line T9 ute to this year's event prize enhances the overall experience for all attendees.  

PTS Logistics has come on board as the Lead Sponsor of Fieldays Tractor Pull, a crowd-favourite competition that showcases the strength of machines and the skill of tractor operators.

Map of Ag takes on the role of sponsoring the Early-Stage Category within the Fieldays Innovation Programme. Their dedication to fostering innovation in agriculture aligns with Fieldays mission to highlight cutting-edge advancements and support emerging talents in the industry.  

The University of Waikato proudly becomes the naming rights Sponsor of the Fieldays Tent Talks initiative;, a new platform for insightful discussions and knowledge sharing. Their involvement underpins the importance of education and research in driving the future of agriculture.

The support of new and returning sponsors helps ensure Fieldays remains the home of industry-leading discussions and cutting-edge technology and the platform that brings town and country together.  

We extend our deepest thanks to our entire Sponsor family for their generous support and partnership.

Fieldays 2025 is taking place at Mystery Creek from 11 – 14 June 2025.