Faithful to Fieldays, it's in their blood

16/04/2024

Every year, more than 100,000 people head to Mystery Creek for New Zealand’s iconic four-day agri-event Fieldays. 
Visitors look forward to the return of fan-favourite attractions like the various Fieldays Competitions, and a chance to see the latest innovation and technology on offer. It’s also the perfect opportunity to reconnect with friends and family.

Regardless of who you talk to, and regardless of where they come from, it seems just about everybody has a Fieldays memory or story. Whether attending as a child on the back of their granddad’s shoulders, getting mud all over their boots during a particularly wet year or wandering up and down the streets checking out the latest utes and state of the art farming equipment. The stories are plentiful.

With many visitors coming from the surrounding upper north Island, data shows that more and more visitors are travelling from all over the country, including the bottom of the North Island and the deep South. We reached out to a few of these regular out-of-town visitors, fondly referred to as the ‘Fieldays Faithful’, to find out why they make the journey to Fieldays every year.

Bronwyn (from Wellington) has been attending consecutively for more than 30 years now – she first started coming down from Auckland to visit her dad who was working on site as an exhibitor. Later, as an adult, it stayed part of the tradition. Now every year the family makes the trip to Mystery Creek to reconnect with each other and with industry friends made over the years. Spending this time together is a treasured moment as the event also happens to coincide with some key family birthdays – including Bronwyn’s.

Nowadays Bronwyn flies to Hamilton and stays with her sister, who lives in Cambridge with her family. The family attends at least two of the four days, continuing traditions and making memories. The next generation are now in tow with her nine and seven year old nephews enjoying their Fieldays visits with gumboots on and cattle sticks in hand. The family has fond memories of the former tractor drag racing, and excavator competitions. In fact, so strong are their links to this event and the rural sector they proudly have a cousin who won the excavator competition as well as another who won a regional heat in a further agricultural competition held at Fieldays.

“The boys spent most of the time around by the heavy machinery area and had a ball.  Being able to see those massive diggers up close blew their mind. Not even a bribe of some hot chips would help move them,” said Bronwyn. “It’s not just Fieldays in their blood, it’s diesel,”

Niklaas, from Auckland moved to New Zealand as a retired farmer from South Africa. Since selling up and relocating to be closer to his children, the 60+ year old he says that farming will always run through his veins.

To him, Fieldays is a lifeline, connecting him with his former life and career. Having lived on a farm his entire life, he is passionate about the industry and an event like Fieldays helps him keep his finger on the pulse, keep up to date and aware of how the sector is changing, but most of all it has become a way to keep his farming memories alive and share his stories with his family and others.

This year will be Niklaas’s 11th trip to Fieldays. He claims he will never miss one and will be there rain, hail or shine.  

When the gates open on 12 June, there will be many more folk like Bronwyn and Niklaas walking down the hill ready to create more memories.

Do you have fond Fielday memories to share?

If so, we would love to hear from you. Email your Fieldays story to marketing@fieldays.co.nz