New Zealand National Fieldays Society
Fieldays is owned and operated by the not-for-profit New Zealand National Fieldays Society. The Society was born through the vision and determination of a small group of individuals in 1968, after Nuffield Scholar John Kneebone wrote to the Waikato Times promoting the idea of a Town and Country show for farmers. The idea pitched was to create an event whereby farmers could meet and view products and services and innovations in farm machinery, creating the concept for the first Fieldays event and the inception of the New Zealand National Fieldays Society.
The first Fieldays events were held at the Te Rapa Racecourse with the event rapidly outgrowing the venue due to its immediate success. Fieldays’ home site at Mystery Creek was purchased in 1970, financed by a 100% mortgage secured against the organising committee’s personal assets and farms, with just a coil of copper wire provided as a tangible asset, such was their belief in the event.
Through this passionate group of volunteers, some of whom are still involved today; Fieldays’ home at Mystery Creek was created and developed into what is now the home of the largest agribusiness expo in the Southern Hemisphere. We are proud to honour our heritage and continue the legacy created by Fieldays’ founders, while looking to the future continuing to work for the advancement of agriculture, agribusiness and agritech, supporting our primary industry, our community and New Zealand.