Sector Spotlight
Location: Site PC47
Your place to discover the primary industries
The Fieldays® Sector Spotlight, in association with the Ministry for Primary Industries, is shining a light on New Zealand's thriving primary industries, and focusing on a topical or under-represented area at Fieldays each year.
In 2025 the focus of the Fieldays Sector Spotlight was New Zealand Wool.
Fieldays® Sector Spotlight – It’s Wool showcased the raft of product possibilities that draw on the versatility and quality of the country’s wool; from flooring, to filters, to furniture fill. It provided a place to connect the producers, brands, and consumers, building a vibrant future for this timeless natural resource.
Visitors explored the versatility and quality of the country’s wool.
On the site, consumer brands, manufacturers, innovators, and sector supporters showcased the product innovations, building demand and value for New Zealand wool and reinforcing the fibre’s role as a natural ingredient in a sustainable future.
Exhibitors featured on the site were Wool Impact, WRONZ / Wool Source, Wools of New Zealand, Wise Wool, FLOC.
| 2025
See it in action
Farming has gone high-tech! Drones can access land that is too steep, too wet, or difficult for traditional farm machinery. See drones in action at Fieldays!
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